It did not take long for Twinkle Lam to realize that she had a problem on her hands.
For the past 10 months the 23-year-old Ms. Lam has moderated an online discussion group about Gothic and Lolita fashion, a style of dressing imported from Japan featuring Victorian-era calf-length skirts, bloomers, aprons, lace bows and ruffled petticoats that has attracted a following among high-school and college-age girls in the United States.

That outfit looks nothing like Lolita," read one of the more restrained posts. "It's not even original, it looks like what Britney wore when she kissed Madonna."

In addition to spending hundreds if not thousands of dollars on Gothic and Lolita fashion, American followers of the trend join online communities, scour Japanese bookstores and eBay for issues of the Gothic & Lolita Bible (they can buy it for anywhere from $20 in a bookstore to as much as $50 online), and meet for tea parties at which they dress up and eat cake. Many, she said, also go to anime conventions, where people celebrate all things Japanese.

