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Originally Posted by omae mona
...which he pronounced the "Nicky 225".
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I know an economist who specializes in Japan who still calls the index the "Nick-eye" after 30 years in the business. Then again. foreign employees and customers of Sony and Nikon routinely refer to them as "Soe-knee" and "Nigh-Kon" and no-one has ever put them right to the point that they have almost supplanted the real pronunciations.
In the Nikkei's case, since they gave up calling themselves the "Japan Economic Journal" they have always used "Nikkei" for all practical purposes overseas just as the Financial Times uses "FT" for its branding and indices.