TMCNet: Businesses, academia launch campaign to heighten Japan's brand image
Leading businesses including Matsushita Electric Industrial Co. and Toyota Motor Corp. as well as universities and designers launched a three-year campaign Saturday to heighten Japan's brand image based on its traditional culture. A total of 48 companies, seven schools, 11 industrial groups and 20 individuals set up a council to promote the campaign under the slogan of "Japanesque modern." The initiative is aimed at boosting the nation's competitiveness by creating new products and digital and cultural contents that would incorporate Japan's traditional culture and craftsmanship and also meet the needs of contemporary society...Matsushita Electric President Kunio Nakamura heads the council..."In fierce global competition, only the world's finest things can survive," Nakamura said..."We will incorporate Japan's traditional symbiosis with nature and craftsmanship in creating new products and services and spread the Japan brand."
