Asahi: `LADIES LOANS'; Loan companies take aim at women
Using advertising slogans such as "We'd like to fulfill the wishes of women" and English words like "Olive" and "Wing" - reminiscent of beauty salon names to the Japanese female ear - consumer finance companies are going all out to lure women into taking out loans.
...Aiful's TV commercials featuring cute chihuahuas are aimed at attracting women. But although the company has been inundated with calls since the ads were first shown, many have been from people asking what kind of chihuahua is used and where it's possible to buy one.
...Promise's "Pulse Card" for female customers has a low-wave function built in. Carrying the card is said to help the circulation and so prevent stiffness in the shoulders. Using it as a coaster, Promise says, improves water quality.
See also: FG Thread: Ripplewood -Jaws gets into loan-shark business