“As your lifestyle changes, you have less and less time to go surfing,” says Shin Kimitsuka, Quiksilver’s Brand Director. “I thought it would be interesting to offer this product as a new solution to deal with that issue.”
The team spent 2 months just producing samples. Each piece of the suite – the shirt and tie to the jacket and pants – had to be comfortable enough to wear all day, but also function as a wetsuit.
True Wetsuits come in three different style: Office Smart, Casual Friday and Party Tuxedo. They each retail from 300,000 yen