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At last, Japan gets it
The Japan Times / Apr 18, 2015 by Roland Kelts
The Japanese entertainment industry is finally growing up, says Shin Unozawa, and he should know. Unozawa joined Bandai Entertainment back in 1981, and serves as chair of the Computer Entertainment Supplier’s Association (CESA), co-hosts of the Tokyo Game Show.
Now he is CEO of the recently formed Anime Consortium Japan (ACJ) — a multipartner corporation launched last November, with the goal of localizing and consolidating the digital streaming of official Japanese content.
The ACJ’s lineup is top shelf: Production and advertising giants Toei, Sunrise, TMS, Aniplex, Asatsu-DK, Nihon Ad Systems and Dentsu have teamed up with major shareholders Bandai Namco Holdings and the government-sponsored Cool Japan Fund. Their primary aim is to tackle piracy and develop the first Japan-centered streaming entertainment and e-commerce platform called Daisuki. It’s as impressive as it is long overdue...
...Only a few years ago, veteran producers scoffed when I suggested that the government might be a source of financial support and strength amid tough times. “They just want to control us,” one studio founder and president told me. “They don’t even know what we do.”
But after the Cool Japan Fund was rubber-stamped in the summer of 2013, its administrative arm, J-LOP, which distributes “Japan content localization and promotional support grants,” has proven a worthy and well-structured buttress to producers and artists who wish to reach fast-growing consumer populations beyond Japan’s borders.
“J-LOP really changed things,” Unozawa says. “Until now, there was a reluctance (in the industry) to take on government money. It was just seen as being more work for the understaffed studios. But people now see that it’s being handled professionally and fairly.”...
m0Ar!...
Their primary aim is to tackle piracy and develop the first Japan-centered streaming entertainment and e-commerce platform called Daisuki. It’s as impressive as it is long overdue...
Mike Oxlong wrote:It's success lies in keeping up constant growth so essential to support retired bureaucrats in their second careers. Golden parachutes ARE Cool Japan.
Samurai_Jerk wrote:Mike Oxlong wrote:It's success lies in keeping up constant growth so essential to support retired bureaucrats in their second careers. Golden parachutes ARE Cool Japan.
Yup. Gackt's mistake is thinking they have no idea what they're doing. They know exactly what they're doing (which is actually even worse).
Isle of View wrote:I think that's the reason the J-artist making 3D models of her minge was arrested and charged.
From the J-crat perspective, the edge of the wedge leading to the possible end of pixelation and a coveted post retirement gig.
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