Local companies are missing out in a market that ``may have the world's largest number of undiagnosed depression sufferers.''
-- Aims to Boost Japan Sales by Breaking Depression Taboo
In Japan, it's now all right to admit you're depressed ...
``I didn't even know I was depressed,'' a smiling male student says on a Glaxo spot on national television. ...for selling antidepressants, Japan looks like a gem of a market,''...in Japan, the market for antidepressants will become huge,'' said Takakazu Kato, a spokesman at the company's [Glaxo]Japan unit."
