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This drink was actually launched back in June for the summer hay fever season but the warm November/December meant that the cedar trees spread pollen out of season and caused a winter hay fever outbreak.Pokka Corp has announced plans to market a drink that can ease hay fever symptoms. The Japanese soft drinks maker said earlier this week that it will begin to market the lemon-based beverage from 10 January. Following laboratory tests, Pokka said, hesperidin - a substance found in the peel of most citrus fruits - contained in lemon polyphenol has an anti-allergic effect that alleviates hay fever symptoms. A 100ml bottle of the soft drink, which will be priced at JPY162, contains 400mg of lemon polyphenol. Pokka hopes for first-year sales of JPY200m
Mulboyne wrote:Allegra is the biggest-selling antihistamine in Japan
Mels wrote:DON"T SNEEZE on ME PLEASE
Taro Toporific wrote:I've been guilty of that on more than one occassion this week.
In some communities between one-fourth and one-half of the population is estimated to be allergic to pollen from one or both of the offending trees. These pollen allergies are relatively new to Japan. The first cases were not even reported until the early 1960s. A decade before that, Japan carried out a huge reforestation effort. By the time it was completed, cedar trees covered 12 percent of the Japanese archipelago, resulting in huge waves of pollen wafting through the air. While Japan was planting the trees, it was also modernizing. Dr. Ruby Pawankar teaches at the Nippon Medical School and is on the Board of Directors of the World Allergy Organization. She says improved hygienic conditions are probably to blame for the Japanese becoming sensitized to pollen on such a wide scale. "There has been a reduction in infections, and that's what we call the hygiene hypothesis. So when the infections decrease, the suppressive factor is removed. The tendency to be more exposed to becoming allergic is increasing. Other factors are, like, urban style of living, wall-to-wall carpeting, closed houses with less ventilation, also dietary changes," she says.
The pervasiveness and severity of this spring's pollen count is forecast to take a significant economic toll. Toshihiro Nagahama is senior economist at the Dai-Ichi life insurance company's research institute. Mr. Nagahama says if this season's pollen forecast is accurate, Japan's gross domestic product will be pushed down six-tenths of a percent on an annualized basis. The research institute expects that millions of Japanese, holding tissues at the ready for weeks on end, will generally just want to curl up in a ball - and sneeze. Mr. Nagahama, who suffers from cedar pollen allergy himself, says leisure and travel spending will be the hardest hit - down nearly four percent - and spending on food will drop more than two percent.
Mulboyne wrote:
Menthol noseplugs from Yokoi. Around 300 yen for 20. Manufacturer recommends wearing a mask to disguise the fact you have cotton wads stuffed up your nose.
Ingredient Functional Foods for Allergies in Full Bloom in Japan
2004-03-12 - NPIcenter .
...a number of Japanese food and drink manufacturers have introduced anti-allergy (principally anti-hay fever) claims on chewing gums and soft drinks. These tend to be products formulated with tencha, a type of Chinese tea, or perilla, a member of the mint family. Both are claimed to curb the symptoms of pollen allergies. Some examples of specific products include Tencha Mint Gum from Lotte and Kabaya's Kafun Chuiho anti-allergy candy with tencha. The product name translates as "hay fever warning."
Rohto Pharmaceutical announced...that it will open Alguard Pollen Information a website to provide PC and cellphone users with information on pollen dispersal, on February 1. The site will also provide free information on hay fever. In particular, the new service will cover the entire Japan, enabling users to access precise information on pollen dispersal in a specific area by simply specifying the area and time. In addition, the site will offer a free e-mail alert service that informs subscribers of the latest pollen dispersal information. The site will be open through May 15
Sapporo Breweries Ltd, and Sapporo Beverages Co, Ltd said Monday that Sapporo beer is effective in mitigating hay fever symptoms. Hop flavonol glycoside extracted from the beer prevents histamine, an allergy-inducing substance. Sapporo Group conducted a clinical trial of 20 patients with hay fever symptoms and found that 60% them noted less sneezing and 55% noted less runny nose with significant improvements on their symptom-medication scores. Sapporo has filed a patent application based on the effect of beer on hay fever symptoms. Going forward, the Group will explore the affect of beer on atopy and allergy symptoms related to house dust.
Mulboyne wrote:Crisscross: Sapporo beer said to ease hay fever symptoms
Mulboyne wrote:
Crisscross: Sapporo beer said to ease hay fever symptoms. . . Sapporo Group conducted a clinical trial of 20 patients with hay fever symptoms and found that 60% them noted less sneezing and 55% noted less runny nose with significant improvements on their symptom-medication scores. . .
The 2,480 yen USB Mask...is marketed as an add-on to the gauze or cotton surgical masks that are almost ubiquitous here in spring. Its selling point is that it includes two convection fans powered from a PC, which draw cool external air through a filter onto the mouth and nose.
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