[/floatr]Reuters: Blue's Clues and Hello Kitty join paws in Japan
Blue's Clues, a hit U.S. cartoon series about the adventures of a blue puppy, needs the help of a little kitty to make it in Japan. U.S. media conglomerate Viacom and Japan's Sanrio Co., owner of the popular Hello Kitty character, have tied up to promote the Blue's Clues merchandise in the world's No. 2 retail market..."We think the teens and the office ladies and a whole host of other fans are going to enjoy seeing Hello Kitty in this new light and being introduced to Blue's Clues," Leigh Anne Brodsky, president of Nickelodeon and Viacom Consumer Products, told Reuters. Brodsky said Blue, the animated star of the Nickelodeon series, had to be redrawn to tailor her to Japanese tastes and ensure she is compatible with her kitty co-star. "The character has become rounder and it has been adjusted and modified in a creative way so that Blue works in the Hello Kitty world," she said...more...
