Sony BMG Music Entertainment wants to give bloggers free music and video -- sort of. The music conglomerate is promoting a new site, called Musicbox Video, that showcases videos, artist interviews, behind-the-scenes footage and other material from a broad portfolio of its artists. Want to see a film clip of Bruce Springsteen singing "The River" from the 1980 movie "No Nukes" or some clips from Franz Ferdinand? The site has it. But Sony will also actively encourage fan sites and bloggers -- who are mostly used to receiving cease-and-desist letters from studios -- to link to the material...The turnabout largely comes amid a revamp of the company being conducted by CEO Howard Stringer. It is also taking place because the videos, in Flash, can't be pirated, at least not easily]...more...
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Sony Says "Please Promote Our Bands"
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Sony Says "Please Promote Our Bands"
by Mulboyne » Tue Jun 20, 2006 8:45 pm
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[/floatr]CNET: Sony Music wants bloggers to promo videos, music
Sony BMG Music Entertainment wants to give bloggers free music and video -- sort of. The music conglomerate is promoting a new site, called Musicbox Video, that showcases videos, artist interviews, behind-the-scenes footage and other material from a broad portfolio of its artists. Want to see a film clip of Bruce Springsteen singing "The River" from the 1980 movie "No Nukes" or some clips from Franz Ferdinand? The site has it. But Sony will also actively encourage fan sites and bloggers -- who are mostly used to receiving cease-and-desist letters from studios -- to link to the material...The turnabout largely comes amid a revamp of the company being conducted by CEO Howard Stringer. It is also taking place because the videos, in Flash, can't be pirated, at least not easily]...more...
Sony BMG Music Entertainment wants to give bloggers free music and video -- sort of. The music conglomerate is promoting a new site, called Musicbox Video, that showcases videos, artist interviews, behind-the-scenes footage and other material from a broad portfolio of its artists. Want to see a film clip of Bruce Springsteen singing "The River" from the 1980 movie "No Nukes" or some clips from Franz Ferdinand? The site has it. But Sony will also actively encourage fan sites and bloggers -- who are mostly used to receiving cease-and-desist letters from studios -- to link to the material...The turnabout largely comes amid a revamp of the company being conducted by CEO Howard Stringer. It is also taking place because the videos, in Flash, can't be pirated, at least not easily]...more...
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