SPERM VISUALIZER Music Saves Tomorrow

[Taro Toporific]

"I THINK WE WERE THE FIRST IN HISTORY TO
MOTION-CAPTURE OUR OWN SPERM"
Dezeen,com / 1 April 2013
...Masashi Kawamura, partner at creative agency PARTY, explains the process behind a television commercial he made featuring dancing sperm... he was approached by a Japanese music television company called Space Shower TV to produce a commercial for their Music Saves Tomorrow campaign...
...In the 60-second commercial that Kawamura came up with, animated sperm dance in formation to music. Kawamura describes the unusual lengths he and his team went to to create it. "We looked around and there was an all-male crew, so we decided to collect our sperm and bring it to a bio lab," he says. "We scanned it and motion-captured our sperm and used that data to create the animations. I think nobody else has done that in history."
m0Ar~!

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SPERM-VISUALIZER_MUSIC-SAVE.jpg

http://sperm.jp