Softbank's Otosan has been turned into a hamster

[Taro Toporific]

Will the World's Second-Oddest Family Be a Winner for Sprint? Sprint emulates Japanese Softbank ads
March 24, 2014
Oh, just your average family man/hamster.
Dad is a hamster, voiced by Andrew Dice Clay. One son, played by new Saturday Night Live cast member Kyle Mooney, is supposed to be at college, except he's home most of the time. Another son is an eccentric drawn to scrapbooking and ventriloquism. The sole daughter speaks only in French. Mom is actually normal (i.e., exceptional by being unexceptional). The family is mostly white, except Grandpa is black. And let's not even get into their motley group of friends.
Sprint's new ad family (or rather, "framily"), the Frobinsons, created by Figliulo&Partners, are even more diverse and inclusive than your average Honey Maid family. They're a lot more peculiar, though—and no wonder. They're based partly on the multi-species Shitaro family (in which Dad is a dog) from Japan's famously quirky yet beloved ads for Softbank, which acquired Sprint last year.
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