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Maneo is actually a play on the English words money and new. Maneo's CEO Tadatoshi Senoo said the platform has been in development since August 2006. Like the United States, Japan has extensive regulatory hurdles which had to be overcome...
How to use maneo's social lending service
After initially registering as a member with maneo, borrowers and lenders can utilize maneo's social networking service. Registered members can easily and effectively communicate with other members utilizing "mane blog," "maneo message," and "mane tomo."
Creating an auction
People who want to borrow on maneo create loan listings explaining how much they desire, why they want to borrow and the maximum interest rate they are willing to pay lenders. Potential lenders select the loan listings they are interested in and bid on these loans. maneo connects borrowers with lenders through an auction process in which the lender willing to provide the lowest interest rate "wins" the borrower's loan...
People registering with Maneo appear to be using handles rather than real names. It's fascinating to see some of stories and replies. I see Banana wants 1.3 million yen to "help stupid old me" and is willing to pay 11.5% over a 33 month term and the application is almost fully subscribed. He (it might be she with a handle like "banana") says he already has three loans outstanding from sarakin companies which he took out for wedding and moving expenses. He hasn't missed a repayment but can't make any headway on the principal so wants to consolidate the loan with Maneo which he read about in Spa. He'll use the loan to clear his sarakin liabilities and then use his income to pay down Maneo. Someone asks him whether he might be tempted to take out another sarakin loan during the 33 month period which is fairly lengthy. Banana vehemently denies the suggestion, saying that it would be the road to ruin. He says he would give up drinking, golf and mah jong rather than go back into debt.
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