I am doing some research on Neiman Marcus department stores and how well known they are in Japan. In the US Neiman Marcus is well know as a very high end department store. The closest store to Japan seems to be Honolulu with San Francisco after that. I found that NM in the late 1990's they worked with J. Walter Thompson and developed their own mailing list of 100,000 people in Japan who paid $13.50 to buy a subscription to their catalog.
Does anyone have any thoughts on Neiman Marcus in Japan?
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Neiman Marcus
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Neiman Marcus
by Bucky » Sat Feb 21, 2009 9:13 am
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Bucky - Maezumo
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by canman » Sat Feb 21, 2009 2:00 pm
I've had a couple of students who were constantly ordering high end bags and other goods from Neiman Marcus. They even had staff who spoke Japanese who could service the customers more efficiently.
Jacques Plante: "How would you like a job where, every time you make a mistake, a big red light goes on and 18,000 people boo?"
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