Buffalo News: Sony's PlayStation graffiti ads outrage community activists
PHILADELPHIA - Sony Corp. scouted out an unusual place to advertise its PlayStation Portable before the holidays: the side of an abandoned building in a gritty North Philadelphia neighborhood. The black-on-white graffiti shows wide-eyed cartoon characters riding the PlayStation like a skateboard, licking it like a lollipop or cranking it like a Jack-in-the-Box. But there's no mention of the Sony or PlayStation brands - nor any hint the wordless display is an ad. The stealth marketing campaign has popped up in San Francisco, New York and other large U.S. cities..."They're breaking the law," said Mary Tracy, who runs the Society Created to Reduce Urban Blight, a watchdog group that fights illegal or ill-advised billboards in Philadelphia...more...
