Fish and chips, burgers, pies and kebabs are the traditional fare for many British people in need of a quick bite on the go. But one enterprising young man is hoping to lure his countrymen away from their usual fast-food habits and introduce them to the delights of breaded octopus, or "takoyaki." William Christophers has just finished putting up a mobile "yatai" (food stall) selling takoyaki...The 22-year-old is half British and half Japanese. He came up with the idea after talking to the owner of a takoyaki stall in the United States who said it was a big hit...Christophers' success belies a hesitant start. He feared octopus might not appeal to many Britons, so he experimented with dumplings filled with vegetables, chocolate and chicken. But his test marketing of the authentic takoyaki with students and the general public proved to be a hit. "We found that the most popular one was the traditional takoyaki with octopus. A lot of people were willing to try it and there was a very positive reaction...I think we are breaking down a lot of misconceptions because people tend to think that Japanese food is expensive"...more...
| Hot Topics | |
|---|---|
Balls To The British
2 posts
• Page 1 of 1
Balls To The British
by Mulboyne » Wed Apr 12, 2006 11:08 am
[floatr]
[/floatr]Japan Times: 'Takoyaki' proving an unexpected hit in Britain
Fish and chips, burgers, pies and kebabs are the traditional fare for many British people in need of a quick bite on the go. But one enterprising young man is hoping to lure his countrymen away from their usual fast-food habits and introduce them to the delights of breaded octopus, or "takoyaki." William Christophers has just finished putting up a mobile "yatai" (food stall) selling takoyaki...The 22-year-old is half British and half Japanese. He came up with the idea after talking to the owner of a takoyaki stall in the United States who said it was a big hit...Christophers' success belies a hesitant start. He feared octopus might not appeal to many Britons, so he experimented with dumplings filled with vegetables, chocolate and chicken. But his test marketing of the authentic takoyaki with students and the general public proved to be a hit. "We found that the most popular one was the traditional takoyaki with octopus. A lot of people were willing to try it and there was a very positive reaction...I think we are breaking down a lot of misconceptions because people tend to think that Japanese food is expensive"...more...
Fish and chips, burgers, pies and kebabs are the traditional fare for many British people in need of a quick bite on the go. But one enterprising young man is hoping to lure his countrymen away from their usual fast-food habits and introduce them to the delights of breaded octopus, or "takoyaki." William Christophers has just finished putting up a mobile "yatai" (food stall) selling takoyaki...The 22-year-old is half British and half Japanese. He came up with the idea after talking to the owner of a takoyaki stall in the United States who said it was a big hit...Christophers' success belies a hesitant start. He feared octopus might not appeal to many Britons, so he experimented with dumplings filled with vegetables, chocolate and chicken. But his test marketing of the authentic takoyaki with students and the general public proved to be a hit. "We found that the most popular one was the traditional takoyaki with octopus. A lot of people were willing to try it and there was a very positive reaction...I think we are breaking down a lot of misconceptions because people tend to think that Japanese food is expensive"...more...
You do not have the required permissions to view the files attached to this post.
-
Mulboyne - Posts: 18608
- Joined: Thu May 06, 2004 1:39 pm
- Location: London
2 posts
• Page 1 of 1
Who is online
Users browsing this forum: No registered users and 15 guests