Fedor Seek Apology and Compensation to Kimchi Honeymaker

[Takechanpoo]

Fedor Emelianenko, 31, is seeking 1.55 billion won (US$1.6 million) in compensation and a public apology from Yangbong Nonghyup, the apiculture affiliate of Nonghyup or the National Agricultural Federation, and the Korea Sambo Federation, according to the Seoul Central District Court.
In the complaint, his representative said, "Fedor is the sports star who commands the image of being the strongest fighter in the world... The defendants damaged Fedor's image by producing commercials that do not fit his powerful image and were made with shoddy footage."
Besides the compensation, his representative asked the advertisers to run an apology in mass-circulation newspapers in South Korea.
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yonhapnews

[American Oyaji]

I don't get it.

What part of appearing in a commercial didn't he understand?

He probably just jumped his advertising shark.