
The California Travel & Tourism Commission is expanding its marketing efforts to Japan with a $5.1 million campaign featuring Gov. Arnold Schwarzenegger on television, newspapers and billboards. The campaign uses the slogan "Nandemo Alifornia," with the governor intoning (or, in one case, lip-synching) "nandemo alifornia California" at the end of each 15-second video spot, meaning "California has it all"...The ads showcase California's scenery and attractions and are meant to encourage tourists to visit while currency exchange rates favor the Japanese...Japanese tourists are usually among the top 10 groups of foreign visitors to California. Japanese visits rose 4.5 percent to 675,000 in 2007, from 646,000 the year earlier. Last year was the first time since the terrorist attacks of Sept. 11, 2001, that overseas travel to California exceeded 5 million visits...California's market share of the total U.S. tourism from overseas rose from 21.3 percent to 21.7 percent...more...
Ad spots and posters here.