http://www.nytimes.com/2003/09/28/travel/28rep.html?ex=1065326400&en=75e77a5164edf537&ei=5062&partner=GOOGLE
CONJURING up a return to the 1960's, when Japan was a popular and affordable tourism destination, Japan wants to double its foreign visitors to 10 million a year by 2010. With the hubris and sky-high prices of the 1980's a fading memory, tourism officials are trying to sell Japan as a destination with newly reasonable prices, no recent history of terrorism and streets that can be walked without fear all night long.

Despite the new advertising, visas remain a major hurdle to tourism growth. About 70 percent of Japan's tourists come from Asian countries whose nationals must spend weeks and varying but significant sums to get visas to visit Japan.

But even at new developments, language barriers can stand tall. At the sleek new Shiodome media and business complex, the minimalist décor does not include prominently posted signs in English for the anchor hotel, the Royal Park. Recently, a friendly janitor walked a quarter-mile out of his way to show the entrance to a gesticulating American visitor.
Lauren Rooney, a 21-year-old Georgia college student who went on a student tour last spring, said, "Sometimes I would find a young adult like me who spoke English, but there were not many."
