
Toyota to Sell Lexus in Japan, Tapping Brand Appetite
Jan. 6 (Bloomberg) -- Toyota Motor Corp., the biggest seller of luxury cars in the U.S., will introduce its Lexus brand in Japan in August...
.... ``I don't think Toyota can justify the premium at the beginning,'' said Graeme Maxton, managing director of London- based consulting firm Autopolis. ``Toyota has been selling the Lexus models under the Toyota brand for some time and it may be difficult to change consumers' mind.''