
Japan Times: Ad explosion leaves no stone, venue unturned
Amid a deluge of commercial messages, a growing number of advertisers are venturing into virgin space in a bid to stand out from the pack. Novel and even quirky ads are sprouting up at just about every conceivable public space, with some even cropping up in lavatories. Clinpet Japan Co., an Ehime Prefecture-based supplier of toilet paper and other bathroom items, came up with the idea of using toilet paper holders in public restrooms as ad space...But the firm faces a challenge. "We need to come up with a way to somehow wipe off the negative image of toilets," Otani said.