

Ricoh logos...old and new
PRNewswire: Ricoh Announces New Corporate Logo - New Design Reflects Strong Global Commitment
Ricoh Company, Ltd. today unveiled its new corporate logo, which will become effective in September this year. The new logo symbolizes the Ricoh Group's increased global presence. The simple elegant design reflects Ricoh's three core values: 1) Simplify knowledge creation, 2) Think solutions that fit, 3) Harmonize with the environment. The rounded edges of the new logo were designed to express intelligence tempered by a friendly and human disposition. At the same time readability on a global scale is greatly enhanced.