And who knew they were called "web blogs"?


Press Release Source: Livedoor Co., Ltd.
Livedoor Completes Acquisition of ClickDiario.com
Friday September 30, 11:46 am ET
Acquisition Creates Hispanic Online Marketing Leader
TOKYO, Sept. 30 /PRNewswire-FirstCall/ -- Livedoor Co., Ltd. (TSX: 4753 - News; http://www.livedoor.com ) today announced the successful completion of its acquisition of ClickDiario.com Network ( http://www.clickdiario.com ), the fastest-growing Internet advertising network in the Spanish-speaking world.
ClickDiario's proprietary network consists of over 30 vertical websites which are visited by over 45 million unique users per month. The company's main websites include portals such as Deportes.com (Sports), Salud.com (Health), Mujer.com (Women), Mascotas.com (Pets), Boletines.com (Newsletters), Dietas.com (Diets), and Tarjetas.com (Greeting Cards), among others.
ComScore Media Metrix ranked ClickDiario Network the fastest-growing Hispanic network in April 2005, and the company ranks in the top 10 most popular advertising networks focused on the Spanish-language Internet market. ClickDiario has over 200 clients including several Fortune 500 companies.
"The acquisition of ClickDiario strengthens our international presence and is a clear example of Livedoor's ability to deploy on our strategy of being a leader in technology and media services worldwide," said Noriaki Okubo, Executive Vice President of Livedoor.
"A combination with Livedoor brings substantial momentum to our fast- growing business," said Matias de Tezanos, CEO of ClickDiario. "Our client base will benefit from Livedoor's integrated offerings, international reach and financial strength. We look forward to becoming part of the Livedoor team."
About Livedoor Co., Ltd.
Livedoor is one of the largest web portals in the world, as well as the leader in web blogs and web blog search in Japan. Livedoor provides its users with state-of-the-art financial services via its web portal, which include, stock trading, currency exchange, commodities trading as well as Internet prepaid card and Internet payment service. Livedoor is one of the largest ISPs in Japan and recently began providing free wireless Internet to its users in the city of Tokyo. Livedoor is one of the major publishers and distributors of software in Japan. Livedoor is a publicly traded company in the Tokyo Stock Exchange (TSX: 4753 - News), with a current market cap of over USD $4 billion. For more information, visit http://corp.Livedoor.com/en .
About ClickDiario.com Network
ClickDiario.com Network offers an extensive range of online advertising products, from traditional online advertising in various formats to email marketing and results-based marketing. In keeping with its strategy, the company offers services in the areas of Ad Serving, Affiliate Marketing and e- mail marketing. For more information, visit http://www.clickdiario.com .
Contact: Beth Cann, 305-513-0013 Ext. 222, Beth.Cann@livedoorinc.com
Source: Livedoor Co., Ltd.