In other lansdcape-related news:
TMG: Tokyo metropolitan ordinance on outdoor advertising materials to come into effect on October 1
Outdoor advertisements are part of the urban landscape in Tokyo. In the past, regulations for outdoor advertising had been uniform for the entire capital. This, however, caused problems because such regulations did not always match the characteristics or actual circumstances of certain districts. Disposable signboards and other illicit advertisements clutter the streets and look unpleasant. They also cause problems in terms of road safety by blocking pedestrian walkways. In most cases, roadside signboards are placed in deliberate violation of the law. Thus a game of cat-and-mouse ensues as the perpetrators place new signboards to replace those removed by the authorities. Current measures against illegal advertisements appear to have lost their effect.
Key Revision 1:
Following a review of standard regulations for outdoor advertising, it was decided that in areas designated by the Governor as Advertising Lead Districts, rules on advertising materials agreed upon by land owners, leaseholders and other holders of rights to land could be adopted as the advertising permit standard for that district. It was also decided that in Landscape Districts, and in Important Town and Landscape Districts, the prescribed sizes, colors and other properties of advertising materials could be adopted as the advertising permit standard.
Key Revision 2:
New regulations allowing the collection of administrative penalties have been added to the disciplinary penalties listed in the ordinance. Authorities will be able to impose a fine of less than 50,000 yen on traders who repeatedly place illegal advertisements on the street. In order to raise the effectiveness of the measures against illegal advertising, it was also decided to publicly make available the details of offenders who do not comply with orders to remove the illegal materials.
Key Revision 3:
...People who are considering conducting business in advertising within the Tokyo metropolitan area will be obliged to register. For those advertising operators who repeatedly commit offenses, authorities will be able to cancel their registration and order them to suspend business operations in part or in full.
The creation of a beautiful townscape that can be handed down to future generations is not something that can be achieved merely through government rules and regulations. The cooperation of residents and the businesses community of Tokyo is also essential.