A U.S. lifestyle concept that combines consumerism with a bit of ecological conscience is proving a hit in shopping-crazy Japan, where workaholic "salarymen" are looking for quick fixes for stress and thinking green is becoming fashionable. LOHAS, which stands for Lifestyles of Health and Sustainability...encompasses a wide range of products pushing social and environmental responsibility - organic soap, recycled paper, hybrid cars, solar heating and herbal tea... The concept is appealing, partly because it isn't too demanding. It doesn't require a stoic, idealistic way of life - just some adjustment here and there. Instead of saying: "Don't ever drive a car," it merely says: "Buy a fuel-efficient car." The idea is going mainstream in a much bigger way in Japan than in the U.S., with automakers, food manufacturers, home builders, even banks, showing interest in LOHAS marketing...more...