
How Demon Wife Became a Media Star
And Other Tales of the 'Blook' in Japan
WSJ.com, October 5, 2006; Page B1
TOKYO --Six years ago, a Japanese businessman went online to vent about his domineering wife. Blogging daily under the pen name "Kazuma," he detailed how she grabbed food from his plate, sent him shopping in a typhoon, and made him sleep in the living room when he caught a cold....
....Books based on blogs -- which some people have dubbed "blooks" -- appeal to Japanese who rarely go online as well as to heavy Internet users. "Even people that are on the Internet regularly buy books to read on trains," says Taichi Kogure, a marketing specialist for Ameba Books Ltd., which published "Demon Wife Diaries."
Book publishers were among the first of the old media to grasp the potential. The biggest hit so far has been "Train Man," about a shy young man who rescues a girl from a drunk on a train....more...