
Tech-savvy but fashion-conscious Japanese women who want to try an instant makeover discreetly now have a chance to do it at the touch of a button. In a project meant to help design "the department store of the future," Japan's top cosmetics maker Shiseido on Friday launched with partners a virtual make-up simulator on a trial basis. The customer's face appears on the computer and moves in real-time as she tries on lipstick, eyeshadows or blush at the top of the screen. "This is the first time to be able to do this with moving images instead of still images," said Shiseido spokesman Shigesato Kobayashi. The customer touches on-screen tags that offer information about the products, including what ingredients are included or what skin type they are suited to..."This is simply an addition to make-up counseling," Kobayashi said. "Of course we need real cosmeticians to tell which color works best with a person's skin color and how to put on make-up correctly," he chuckled.