
For many years, Washinomiya Shrine has been a quiet place of worship, attracting just a trickle of sightseers to this sleepy town outside Tokyo. Then last summer, priests started noticing a new kind of visitor. Young men, some clad in miniskirts, stockings and pastel-colored wigs, were lining up for photos at the shrine's vermilion gate...Discerning fans had figured out that Washinomiya Shrine is regularly featured in "Lucky Star," a wildly popular animated comic that aired as a television series last year...Lucky Star's main characters are all female. "For us, this is a holy site," declared a young man named Shigeki Ito, strolling through the shrine one recent weekend in a wig of blue tresses, a red-and-white schoolgirl uniform and dark knee socks...At first, residents of Washimiya -- spelled differently than the shrine -- were spooked by the deluge, fearing the skirt-clad men were part of a religious cult...But it wasn't long before locals realized their unorthodox visitors could be a source of relief for a local economy...Washimiya has [generated] 42 million yen, or about $390,000, in income...from Lucky Star food and goods...more...