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[/floatl]IBT: Gwen Stefani and LBi Bring Japanese Karaoke Online With Harajuku Lovers Fragrance
GwenStefani is bringing her signature Harajuku style to the world in a wholenew way. To promote Gwen's new fragrance line, Harajuku Lovers Fragrance,internationally acclaimed fragrance company COTY teamed up with LBi, theglobal marketing and technology agency, to launch a new interactivemarketing campaign featuring an animated Gwen Stefani and her Harajukuposse. The site allows fans to record, upload, and share videos ofthemselves singing Karaoke to the Stefani hit, "Harajuku Girls." The videos are then instantly shared and made visible to everyone visiting the site...more...
There's an earlier post about the fragrance by Bucky in this thread.
