[/floatl]Ito-en is launching a new brand called "Tea's Tea" which the company first developed with their US subsidiary for the American market. It has been on sale there since 2002 but, following the recent success of other aromatic teas, it will now be rolled out in Japan too. Two varieties are being introduced initially: a bergamot & orange flavour and a fresh apple tea, both labelled "New York Style". Sales actually began back in April but the campaign is being launched now with the appointment of Asami Mizukawa as campaign girl. Think of this as the Lexus of the drinks industry.