<---Let's Banana!"Banana bite me!" Chiquita's new marketing plan could include flavoured bananas
CBC, Canada, June 30, 2004 07:33 PM EDT
CINCINNATI (AP) - Bananas flavoured with the hint of another fruit could help Chiquita International Brands Inc. become the Starbucks of the produce world, the company's leader says in envisioning a larger, creamier or sweeter banana.
Chiquita has taken its bananas to the research lab as part of an effort to make the fruit more appealing to consumers ....
