
a novelty for Japan
International Herald Tribune, France - 28 Aug
... a growing number of Japanese men .prefer to spend money on themselves instead of tucking it away... a sign of the times in culturally conservative Japan, where shopping has generally been considered a women's activity - and it is providing a fresh opportunity for businesses like clothing retailers and cosmetics makers....
...The result is a new consumer segment for the likes of Shiseido, Japan's largest cosmetics maker, which this year started a product line designed for men. The company says sales of its Shiseido Men items, including facial lotion and cream, have been nearly double its expectations.