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When you already have a working product, how can you add new aspects to it to differentiate it from perfect product substitutes? Today Kawaguchi talks about the manner-mode pen, showing how a simple pen plays a role in social interaction. Office workers should love this! But of course, it only means looking beyond the functional...
About this channel:
Morinosuke Kawaguchi is one of Japan's top technology consultants. On youTube he shares his ideas about aspects of unique (Japanese) product design with the English-speaking world. He is famous in Japan for writing books and articles about how to leverage Japanese subculture for top tier product development and innovation.
Kawaguchi has another blog in English here:
http://subcultureengineering.wordpress.com/
Morinosuke Kawaguchi refers to it as "Japanese Geeky Girly Engineering and Design" but does he really mean Japanese herbivore male engineering & design?
