DoCoMo, KDDI Offer Free Digital TV to Attract Users
Bloomberg, March 31, 2006--NTT DoCoMo Inc. and KDDI Corp., Japan's biggest wireless operators, will make free digital television available on cell phones from tomorrow, offering content that may draw users away from paying for services such as mobile Internet surfing and e-mail.
The introduction of phones that receive the "one-seg'' broadcasts shows operators may sacrifice revenue to retain market share before a regulation allowing users to switch providers without changing their phone number later this year...more...
