Stuff.co.nz wrote:
Faced with a declining birth rate and a rapidly aging population, Japan's toy makers have had to learn life's most sobering lesson: everyone must grow up.
. . . "The declining birth rate is a serious problem for us," said Keita Sato, executive vice-president and chief marketing officer of toy maker Tomy Co Ltd at an industry forum in Tokyo on Tuesday.
While there were plenty of traditional toys on display at the event, much of the emphasis was on products aimed at older consumers.
Tomy is hoping that gadget-loving young men - known here as "otaku," or "nerds" - will embrace its new robot, the i-SOBOT [pictured above].
Small enough to fit in a lunchbox, the 165-mm tall robot weighs in just 350 grams and is, according to Tomy, the world's smallest two-legged walking robot.
An updated version of the bulky "Omnibot" robots the company sold in the 1980s, the 2007 version can play drums, dance along with music, do press-ups and pick itself up when it falls.
With a price tag of about $US260 here, Tomy is hoping to sell 50,000 i-SOBOTs in Japan and 250,000 more overseas.
DEFINING TOY
The robots are the flagship product among a line of goods the company is marketing toward adults.
"We plan to strengthen our line-up of both basic toys for children and hobby items for adults," said Tomy's Sato.
Others include tiny radio-controlled airplanes that can land in small spaces, and a gadget that uses a laser to project a moving space landscape on a ceiling . . . more
I want these things to start earning their keep and contributing to the household. I don't need more useless stuff that just hangs around the house and looks good - that's my job! I want these little bots to perform. Here's my "wish list", for now:
- A Roach-Bot for the kitchen that can sit there at night, quiet and unassuming, until a cockroach appears, at which point my bot hunts it down relentlessly (like the Terminator) until it is obliterated by a laser weapon or just pounded with a mallet or something]A Key-Bot that I can unleash to track-down my unsuspecting car keys or remotes, no matter how hard they're trying to hide from me;
- A Nappy-Bot to take care of those delicate operations that may involve human waste (and I'm not talking about Jack); and
- A Beer-Bot, that can run and fetch beers from the fridge, while not upsetting the Roach-Bot, and then keep me company on the couch while we laugh at the Key-Bot trying to get the car keys out of the fish tank.
Tomy Co Ltd, I hope you're listening.
