Roxio's Napster, Best Buy in Pact
June 24
LOS ANGELES (AP)--Roxio Inc.'s Napster and electronics retailer Best Buy Co. said Thursday that they signed a multi-year marketing pact...Best Buy will promote Napster as its leading digital music service through comprehensive in-store marketing activities as well as extensive broadcast, print and online advertising. Best Buy will also market a co-branded version of Napster which will be made available to customers online through Bestbuy.com