
In praise of a 'brilliant idea'
Japan Times / Dec 19
Even a cursory check of convenience store shelves these days shows how the omake giveaways that makers once offered as lures to buy certain candies have now become the main selling points themselves. After all, how many people would pay 300 yen just for the two almond chocolates in a packet of "Time Slip Glico" -- without the miniature CD omake?
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See also: Candy firms jump on CD bandwagonThe Japan Times, Dec 19