[/floatr]Hollywood Reporter: Japan gets 'Truth' at a discount
Paramount Vantage is teaming up with Toho Cinemas Ltd. and other Japanese companies for an innovative promotion of former Vice President Al Gore's movie "An Inconvenient Truth." Gore attended the film's premiere Monday in Tokyo, but regular moviegoers will be able to watch the film for a mere 500 yen at five major theaters across the country for the next four Sundays. The promotion is the first of its kind in Japan, where a movie ticket usually costs about 2,000 yen. Nihon Tetra Pak K.K., which makes food and drink packaging, is sponsoring the promotion and paying the difference in the price of the tickets. Aware of Tetra Pak's commitment to the environment, the entertainment business division of advertising agency Hakuhodo DY Media Partners Inc. proposed the unusual "Eco Sunday 500 Yen Movie Day Campaign -- Think Eco on Sundays!"...more...
