
A well-educated, chain-smoking, occasionally foul-mouthed comic-book character has become a heroine for millions of Japanese women who are battling for recognition in the country’s male-dominated workplace. Through her exploits, women have begun to see how, perhaps, they might overturn decades of gender inequality and chip away at one of Japan’s most frequently decried statistics – that, across all industries, only 10 per cent of managers are female. To succeed in her working life, Hiroko Matsukata, a fictional magazine news editor, deploys a range of arts that her fans are quickly adopting themselves. The 28-year-old is sweet when she needs to be and flint-hearted when threatened. She is even able to control her use of Japanese, suddenly dropping the niceties of speech traditionally expected of women when she needs male colleagues to take her seriously. But her most powerful weapon has turned out to be a controversial one: when work gets tough and her male bosses pile on the pressure, she flicks on her psychological “Man Switch” and is transformed into a career-focused, success-driven typhoon of productivity...more...
The article doesn't mention it but the live action TV version of "Hataraki Man" has been running on NTV since last month.