The Road To The Deep East: Amazon Panic
Since it started its branch in 2000, Amazon.com is now becoming an indispensable part of Internet life in Japan. When it was opened, it was just selling books , but now it is dealing in CDs, DVDs including adult ones, electric appliances, clothes, and amazingly, sex toys. Its annual sales was over 150 billion yens in 2007. As far as I can remember, Amazon is one of the most succeeded foreign company in Japan. However, one of the function of Amazon, which can not be thought of by any other Japanese companies but foreign capital like Amazon, is now raising a huge controversy. It is what is called 'wish list.' When it was introduced in Japan first, it was just written in katakana, 'ウィッシュリスト', so, many users could not understand what the function exactly means directly. Recently it was remodeled as '欲しいものリスト', (hoshii mono list) in Japanese, and many Japanese users noticed at this function and began to use this list to take a note of what he or she wants.
However, there was a critical mistake in this point...more...
