[/floatr]Triumph International announced yesterday that tarento Marie will be the new "image character" for their Amo's Style brand. I first heard of her when she appeared a few years ago on the TV show Seikai Bari Bari Value which focused on her family's wealthy lifestyle. Her father is French-Canadian and used to be the president of Unico which was the distributor for oil company Elf in Japan. He also appeared, showing off his cruiser. They didn't seem particularly likeable people but that's probably because I don't care for stories about ostentatious displays of wealth unless I get to hear that they are now bankrupt, in jail or planning to give all their money to me. When I saw this announcement, I looked for more on Marie to find out what she has been up to. Her Japanese Wikipedia entry gives her a right old kicking which is a bit surprising for someone in the entertainment field. She is generally presented as being thick as two short planks. Shinsuke Shimada said that when you talk with her, it's best to imagine you are speaking with a slightly clever dolphin. On a TV programme showing how you could use tempura oil as a money-saving substitute for petrol, she wondered whether she could use it in her Lamborghini. The entry also questions just how rich she is, hinting that her old man blurred the boundaries between company and private assets. Talking with a friend who works in television, it seems that TV companies are happy to have someone like Marie to appear on screen as a dumb, spoilt character because it allows the other celebrities to appear as grounded, common-sense types. He compared her with "celebrity doctor" Ayako Nishikawa who also manages to put people's backs up. It's interesting that Marie has said that her future husband would need to be earning at least 2 1/2 million yen a month while Nishikawa has written a book about how her man should be earning at least 40 million a year. Both claims reinforce the growing sense ordinary Japanese have that society is becoming more unequal.

