Adults snapping up pocket-sized `pets'Asahi Shimbun, June 30
The fluffy bird [``pipi-chan''], which stands less than 4 centimeters tall and comes in 13 colors, chirps when nestled in a palm and bursts into a song when wiggled...
its initial sales target of 1 million in the first year.
``We were targeting young elementary school girls, but our customers are 70 percent adults and only 30 percent kids....
``I thought I'd get one as an ice breaker at home. I can't talk about work at home with my wife and daughter---it's too depressing. But a toy like this will certainly work,'' said a 61-year-old trading house employee from Yokohama who bought a pink ``pipi-chan'' on his way home from work.
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Also see Tomy's site
http://www.tomy.co.jp/yubinori/
