
Mills and Boon is synonymous with fluffy love stories populated by dashing heroes and swooning heroines. Japanese manga comics, on the other hand, conjure up very different images - of violence, simpering schoolgirls and explicit sexual content.
But Mills and Boon runs a thriving business in Japan, publishing its books in manga format, the novel-length comic books read by children and adults alike. And where this cultural cross-over is concerned, stereotypes are best left behind.
I think the BBC is developing a Japan fetish.