gSpeaking Japaneseh gaijiin in the J-game biz

[Taro Toporific]

[Andocrates]

I enjoyed reading that.

[Socratesabroad]

"Then take the resources we would have spent trying to sell those games in Japan and put them toward leveraging Japanese development infrastructure against markets that are open to Japanese games. We got Tenchu 1 this way and got almost 2 million units out of it."

Would anyone care to explain what it means to "put them [resources] toward leveraging Japanese development infrastructure against markets"?

[Taro Toporific]

"Then take the resources we would have spent trying to sell those games in Japan and put them toward leveraging Japanese development infrastructure against markets that are open to Japanese games. We got Tenchu 1 this way and got almost 2 million units out of it."

Would anyone care to explain what it means to "put them [resources] toward leveraging Japanese development infrastructure against markets"?

Hee, hee, hee, that's a mouthful ain't it" :P Translation: Spend less dogshit Japanese salesman and more on making a good Japanese products.

[amdg]

"Then take the resources we would have spent trying to sell those games in Japan and put them toward leveraging Japanese development infrastructure against markets that are open to Japanese games. We got Tenchu 1 this way and got almost 2 million units out of it."

Would anyone care to explain what it means to "put them [resources] toward leveraging Japanese development infrastructure against markets"?

Yeah, his business jargon is a bit thickly spread. I think the key word is 'leverage' and he's not going to tell us exactly what he means by this, because that's how he does business, but basically the gist is that his way is to 'use those resources to convince/assist/cajole etc. games makers in Japan to let his company retail Japanese titles in the US (instead of what most people are doing which is looking at placing US games in the Japanese market).
That's why he uses Tenchu (a Sony Japan game) as an example - 6 months after its release in Japan Activision released a version of it for the US called Tenchu: Stealth Assasins.

But I could be wrong..

Edit - simulpost with Taro

[American Oyaji]

What does he mean by localization?

[amdg]

What does he mean by localization?

He means, I think, adapting products to more properly suit the intended (local) market. You know - saltine crackers come wrapped individually, bread comes in packs of five slices instead of 20.

What he really means though, is translating the game dialogue, menus and story lines properly in a way that makes sense to the local audience.

[cstaylor]

Doesn't that guy look like one of the Orc's from Warcraft 2? "Glug glug"...

[Socratesabroad]

Edit - simulpost with Taro

Taro, amdg, cheers for the explanations - I end up feeling like I need a translator sometimes when I read this businessspeak stuff.