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While marketing the Yakuza series to western audiences poses some challenges (both from a content and somewhat unique game type standpoint), SEGA's latest effort for Yakuza 4 (due out in the US and EU in Spring 2011) is rather odd....trying to be gritty, they frequently shift to an ironic tone and then suggest that players 'step in the shoes of the Yakuza and give yourself one last chance at becoming somebody in a world of nobodies.'
I'm still wondering what a "$5 sake sake" is