PC World "Top 10 Japanese Tech Ads" Ranking

[Mulboyne]

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PC World has a list of "Japan's 10 funniest tech-related ads" including YouTube links. Above is one for Intel: "A teenage girl is awakened by her mother one morning and is surprised to find that her breasts have significantly grown. She looks at herself proudly in the mirror while her mother frets in the background. The camera then cuts to a picture of an Intel Core2 Duo processor." While below "A Canon Hybrid Laser Copier morphs into an attractive woman who fires high-quality color copies out of her chest"

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[IkemenTommy]

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This, also from a company that came up with the "BJ" printer.

[Kuang_Grade]

http://web-japan.org/trends98/honbun/ntj990208.html

They sort of blew it with that SEGA Dreamcast ad, which was one of several and were designed to appeal to the J sense of humility while pumping up awareness of the forthcoming dreamcast system. The guy is Hidekazu Yukawa and was a managing director at SEGA at the time. He proved so useful in marketing, that they ever created retail Dreamcast system box with his picture on it


They even worked him into a demo version of Shenmue


http://hg101.classicgaming.gamespy.com/shenmue/shenmue.htm

Sega was obviously hyping Shenmue quite a bit, so they released a tongue-in-cheek demo disc in Japan called "What's Shenmue". It allows Ryo to wander around Dobuita and talk to different people. The ultimate goal is to locate Hidekazu Yukawa, Head Managing Director of Sega. Once Ryo stumbles across him, Yukawa-senmu (as he is nicknamed by Japanese fans) runs away and Ryo must follow him in a QTE scene. Eventually, Ryo catches up to Yukawa, but must save him from some thugs demanding a "disc" (??) of some kind. Then the screen flashes white and we see Yukawa sleeping in his office, which is filled with unsold Dreamcasts. He realizes it was all a dream and resolves to fulfill his missions of selling Sega systems. These cutscenes don't appear in the release version of Shenmue, although you can still find Yukawa and talk to him in the Japanese version.

Here is later on, when the dreamcast has been so successfully released, they ran into supply problems, and he is less dire straits than the previous ad.
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