Soon salarymen will be smoking 'Weak Seven' (tm)...
Japan Tobacco May Slip; Mild 7 Ruling
MARKET TALK/JP: Thursday December 12, 7:58 AM [Dow Jones]
Japan Tobacco may fall on report company will be forced to rename its Mild Seven cigarettes, No. 2 seller in world, following ruling by E.U.'s highest court upholding law banning use of terms "mild" and "light" from cigarette packages from October 2003. U.S. companies have simply dropped "mild" from their packaging, but JT reluctant to change their flagship brand; "It's like telling Coca Cola that they can't use the word Coca in the name," said spokesman for JT.(JSH)