Gilligan wrote:This seems to be an oft-repeated misconception on this board.
No MLB team sees any extra money from international sales of merchandise or international broadcasts of games. All that money goes directly to MLB who then distributes it evenly among ALL teams.
So signing a Japanese player will not increase revenue for any MLB team through international sales or broadcasts.
I didn't mean to imply international sales. I think it is the Japanese tourist that people are counting on. I was in NY during Matsui's rookie year (2003). Near Yankee Stadium is a very cool place called Press Cafe. The sandwiches are very good, and they had Ebisu on tap. I asked the lady behind the counter why they were stocking such a beer. She said that it because all the Japanese tourists requested it (or something to that effect). I tend to think this was more hopeful than anything else since this place isn't in an area that would get a lot of tourists but my point is that there is an impression that Japanese players bring in a lot of revenue via tourism. A vendor in front of the stadiumn was selling an inflatable Godzilla doll. Then there were the jerseys, shirts, and pictures. They were selling shots of his first grand slam off Joe Mays of the Twins.
This story has got a bit on stateside jersey sales...
Doreen Arsenault, the Red Sox's merchandising manager, said Thursday that she made the mistake of ordering a mere 288 of each of the four Matsuzaka T-shirts that are for sale in the team gift shop in Fort Myers. A week after those shirts arrived, one style was sold out completely -- and if you wanted one of the others, you had to be a fan of double-extra-large. And remember, spring training hasn't started yet.
"Historically, we haven't done real well here with T-shirts with names and numbers," Arsenault said. "That's why I said, initially, 'I think I'll be a little bit conservative.' But if I'd known there would be this much excitement about him, I'd have ordered 1,000 to start with, of each one."
Well, those 1,000 of each ought to be arriving any day now. And there will be several trillion more Matsuzaka items where that came from.