
Hidekazu Nishikido, a 24-year-old agent at a staffing company, recently got promoted to help manage a small group of employees. The new job means a higher salary and a better title. But he isn't happy about it. Now he often works past 10 p.m., leaving him less time with his girlfriend. So Mr. Nishikido flatly told his bosses at R-live Inc. he isn't interested in further promotions. "My job is important, but it's not what makes me tick," Mr. Nishikido says. In a country once proud of its success-driven "salarymen," managers are grappling with a new phenomenon: Many young workers are shunning choice promotions -- even forgoing raises -- in favor of humdrum jobs with minimal responsibilities. Even as Japan faces a sharp recession, civil servants are opting out of career-advancing exams and information-technology workers are flocking to headhunters to switch to less-demanding careers. A study this year by the consulting firm Towers Perrin found just 3% of Japanese workers say they're putting their full effort into their jobs -- the lowest of 18 countries surveyed...Employment experts have begun to call these workers hodo-hodo zoku, or the "so-so folks." They say these workers, mostly in their 20s and early 30s, are sapping Japan's international competitiveness at a time when the aging country must raise its productivity to keep the economy growing. "They'll ruin Japan with their lax work ethic," says labor consultant Yukiko Takita. "They're supposed to be leaders of the next generation"...more...