In Tokyo, Abercrombie Misses Its Mark

[gkanai]

Excellent piece in The Business of Fashion re: Abercrombie in Japan.

But the big question is, will Abercrombie be able to win over new fans in Japan and replicate the unbelievably successful Japanese market entries of other mass fashion brands?

So far, the signs do not look good.

In Tokyo, Abercrombie Misses Its Mark

[Catoneinutica]

A and F guy to me outside the Ginza store last week: "Hey, dude, how's it goin'?!"

Me: "Pretty good, playa, how's it hangin'?"

Him: "Uh, great, dude."

Can't speak to the effectiveness of that exchange as a retailing strategy, but it did make me feel like I was back on campus.

[Kuang_Grade]

Their approach hasn't been working very well in the US either

http://www.thebigmoney.com/articles/after-fad/2009/04/10/abercrombie-fitch-loses-its-cool?page=full

http://www.time.com/time/business/article/0,8599,1918160,00.html

[Coligny]

Excellent piece in The Business of Fashion re: Abercrombie in Japan.



In Tokyo, Abercrombie Misses Its Mark

I'll take the first stud from the right for me and #3 and #5 also from the right for me bitch, but as takeout.

How much ?

[Captain Japan]

I went last week. It's a pretty horrifying experience. I don't think they will get any repeat customers.

Though if it is not panning out that strategy could be flipped overnight: Turn up the lights, put clothes on the employees, kill the dance music, change the elevator settings and remove the cologne. The prices, however, are another matter.

[TennoChinko]

It looks like the topless route did not work for ************ fool **** ******:

http://anonym.to/?http://www.youtube.com/watch?v=5oJsgKyiSZI
http://anonym.to/?http://www.japanprobe.com/2010/02/06/cops-stop-****-******/

[Level3]

The J GF sent me on a mission to get A&F stuff on my last trip to the States.

Ugh.
Basically I guess they're trying to have the trendy nightclub atmosphere. Dark, loud, lazy staff who ignore customers, high prices.

Without any of the GOOD parts. Booze. Drunk chicks. Drugs. Live music. Gyrating.

I won't go back even if the GF promises me a BJ for A&F.

[Taro Toporific]

It looks like the topless route did not work for Gh*tto cities fool **** ...

The Youtube comments about Mr. Supercool are [color="Magenta"]precious[/color]...

SlimeTron5000
This guy is heroic and legendary. Ignore what the fucking Tojos say. This]PiemanXX [/I]
Seems like a fine young, mulitcultural man. The police even congratulated him on his fine work in the field of global communication.

[Christoff]

**** ****** is the bomb, just look at those teeth money!!!!. How gangster is that, a shibuya 109 tattoo on his stomach; "Cuz thats where all the japanese ladies shop".

Money, Money, Money player